The most important thing is to not let the camera, lights, or any of the people running around distract you from conveying the information you want to get across. Chances are that all those things around you were set up to capture some unique insights you have.
How to best present yourself and your ideas on video.
If for any reason you find yourself getting nervous or you think you’re rambling about a topic…raise your voice. I know it sounds a little odd but by raising your voice you’ll eliminate any of that nervous warbling that can happen, and you will automatically start speaking in more concise sentences. Try this trick the next time you have to give any sort of presentation and pay attention to how it changes your whole demeanor.
Remember your audience when making the video. You want to present yourself and your ideas in the most engaging way possible. An easy trick to raising your perceived energy level is to sit up straight with your shoulders squared. It might not feel like the most natural thing in the world, but it will look good on camera.
Maintain Eye Contact
Some of these pointers don’t only apply to video, and to some degree we are all aware of how important it is to maintain eye contact with the people we are speaking to. When being interviewed it’s no different. This is a simple yet effective way to establish credibility with the camera. Whether you are instructed to look at a producer sitting next to the camera, or look at the camera itself, keep your gaze focused while giving your answers.
Setting yourself. This is a very small thing but it can make a difference as to how you come across on video. After you are asked a question try waiting one extra second before you would normally talk. This gives you a chance to breathe, it lets the interviewer stop talking so they aren’t stepping on you, and it will make you think about how you begin your sentence.
Cut the fluff. Explain yourself in specific and complete sentences. An easy way to do this is to think of every sentence you speak as a standalone thought. Explaining yourself in specific and complete sentences will ensure you are giving a great interview. How do you do that?
Keep in mind these two words: Specific and Complete.
- Don’t use extraneous words. Be direct.
- Don’t use pronouns. Specify what you are talking about every time.
- Don’t refer to other comments you previously made and,
- Don’t be afraid to repeat yourself.
Many times during an interview you will be asked to repeat yourself because the producer wants to make sure they are getting different takes of the same idea so they have options when they go to edit. When you are repeating the same idea for the third time resist the urge to refer to all the other times you have spoken about it. The best thing to do is treat every question like it is the first one being asked. So instead of saying “as I said before,” or “going back to my previous point” you just make the point like it is the first time you are explaining it.
That’s a lot of info. So now that you have read it, forget about it. Don’t get too wrapped up in your performance because you’ll just make it worse, trust me. You know what you’re talking about, so just talk.